Are you either a self-published author or an author who has to do a lot of the marketing on your own? Do you know how to make your website the best tool in your marketing arsenal? Combined with social media and an email marketing campaign, an author's website can be doing the work for you when Search Engine Optimization (SEO) is implemented. If you need help in making sure your author site is putting you at the top of searches on the biggest search engines, then this is the book for you. Bryan Alaspa and Melanie Parker have more than 10 years of SEO and marketing experience to help you understand what SEO is, how to use it, and how to make your website get noticed. What is SEO? How do you optimize a website? What are website titles? Meta descriptions? What do the search engines look for? How are your readers searching for new books? All of these questions and more are answered in this primer for optimizing your author site.
Author: Bryan Alaspa
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