Chapter 1: An Introduction to SEO – Still Kicking How SEO Works Chapter 2: SEO – What it Used to Mean Enter Black-Hat SEO Chapter 3: What SEO Means Today The Death of SEO? Examples of Modern Approaches to SEO Chapter 4: How to Conquer On-Page SEO How to Make Excellent Content Introducing a Conversational Google Schemas and Structured Data Design and Layout More On-Page Optimization Chapter 5: How to Handle Off-Page SEO Trust Google News and Other Important Sites Working With Influencers Link Bait and Creating Organic Links Backlink Research Chapter 6: Why Content Marketing is the New Key to Good SEO How to Build Trust and Authority Chapter 7: Using SEO Companies and How to Measure the Success of an SEO Campaign The Trouble With SEO Companies Using Metrics, Tracking Tools and Google Analytics Using Analytics in Your Own Campaign Chapter 8: Real-Time SEO and the Future of SEO Real Time SEO Voice Search and AI Assistants KGO: Optimizing for Google’s Quick Answers Chapter 9: Your Action Plan and Conclusions
Author: Steven Du