Just getting started with Search Engine Optimization? Or have you been at it for awhile but feel in the need of a refresher? This ebook covers all the optimization essentials essentials to help SEOs at all levels blast past their competitors online.Through this ebook, you will discover the four main benefits of SEO. You will also learn everything you need to know about each facet of search engine optimization.Specifically, you'll learn how and why to optimize title tags, meta tags, heading tags, and alt tags and common mistakes to avoid while doing so. And discover which meta tag you don't need to worry about at all.Learn the secrets of leveraging your domain names and URLs for better usability and search engine performance. Canonical urls, broken links, and the proper way to redirect urls will be explained. Find out what the most common site architecture issues are and how you can avoid them, ensuring the both search engines and visitors can effectively access your websiteYou'll walk away from this ebook with a basic understanding of how internet searches work and what you can learn from keyword research. Get a crash course on keyword core terms and keyword qualifiers.SEO requires content to be effective, so this ebook provides numerous tips and tricks for creating compelling content that pleases both the audience and the search engines. Finally, you will learn the function of links in today's digital marketing environment and how to make them work for you.Throughout this ebook, you will be guided by clear illustration and highlighted key points.The concepts covered in this ebook will help give you a strong foundation for your entire digital marketing campaign, helping you increase search engine visibility, website traffic, and ultimately sales.
Author: Stoney deGeyter