This book is for anyone who wants to execute their own SEO. It’s also for anyone who has ever been screwed by an SEO company and flushed money down the toilet with a campaign that didn’t get results or left you in worse shape than you were in before hiring them—meaning you got penalized by Google! This book will help you do your own SEO, or help you hire a good SEO company if you don’t have the time or energy to do it yourself. The key message here? Get educated. I can’t emphasize enough how important it is for you to be informed before hiring an SEO company. You need to be knowledgeable enough to distinguish truth from BS; you don’t have to pass the Bar or get a PHD to call yourself an SEO professional. Any random Joe can start an SEO company. I have tried to strike a balance between being so overly simplistic that everyone can understand—but the information I provide isn’t truly actionable—versus getting so technical and advanced that only someone who has been doing SEO full time for a decade could understand what I am talking about. When introducing a concept that might be unfamiliar for a decent percentage of the readers, I have tried to include a link so you can learn more about it. This is not a step-by-step guide. It’s more of a resource to leverage in order to understand core SEO principles, gather killer techniques that businesses can leverage, and learn to steer clear of the mistakes that I have seen hundreds of others make that have gigantic negative consequences. What You Will Learn Here’s an overview of some of the essential topics covered that will put you on the winning side of the SEO game: What to do if you get penalized How to select a good SEO company The items that factor into what I call your “Total Web Presence” The danger of bad links and how to repair them Why stability and consistency is a big deal The importance of and how to obtain online reviews What blogging can and can’t do for you Why you should consider having a YouTube channel How social media helps your ranking on Google How and when to use paid search What not to waste your time on Whether you are a Do-It-Yourselfer ready to try SEO on your own, or a small business owner who plans on hiring a company, reading this guide will familiarize you with the nuts and bolts so that you end up with a site that puts you out there in front of your customers when they need you. I know how busy people are, so I have tried to be as concise as possible. I think that you will be able to read the whole book in one nonstop domestic flight.
Author: PD Gates