Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge

A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community. With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.

Author: Cliff Figallo

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