Online marketing is defined as advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.Most business owners are not familiar with this type of marketing. And a couple of books I`ve read on online marketing tend to get too technical about the subject making it difficult for business owners to understand. This eBook is written in such a way that any business owner can read it and understand the basic concepts of online marketing, and further explore the sbject. Inside these pages I have covered: The importance of having a Business WebsiteThe Difference between a Facebook page and a WebsiteSearch Engine Marketing and Social Media MarketingThe Role of Social Media in the Marketing of your BusinessManaging Web-based and Search Engine EffortsGoogle Analytics Expanding your Business into Online MarketingIssues of Ethics and Privacy in Online Marketing that need to be consideredOnce you have a basic understanding of the above, you can then get to the technicalities of having your own business website and its maintenance. Online marketing is also known as Internet marketing, Web marketing, digital marketing, eMarketing and search engine marketing (SEM).
Author: Mthokozisi Nkosi
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