SEO

Chief Marketing Officers at Work

This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at …

Learn more

Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)

A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company’s marketing strategy, and teach you how to use it …

Learn more

The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic…In Just 15 Steps – Guaranteed

The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization …

Learn more

The Language of Trust: Selling Ideas in a World of Skeptics

What to Say, How to Say It, Why It Matters If you’re trying to sell something-whether it’s a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a …

Learn more

The Salesman Who Doesn’t Sell: A Marketing Guide for Making Money While You Sleep

The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales―all with less work for entrepreneurs. A successful SEO marketing professional with decades of experience developing passive-income businesses online, Brian Greenberg―the salesman who doesn’t sell―shares his unique, time-honed …

Learn more

Creating a Website: The Missing Manual

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web.The important …

Learn more

Time Is Money: The Business Value of Web Performance

If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our human …

Learn more

Recommended